YOUR personal brand is your identity. This is how Boy Abunda opens the Prologue of the book, “Standing to Outstanding: A Framework for Meaningful Personal Branding,” which I co-author with my daughter, Atty. Lyca, and writer Adrian Tabalanza, cover design and layout/edit by Jasmin Montenegro. This book was launched on my 55th birthday celebration. The “King of Talk” continued with an assertion that personal branding is connected to the CORE, where we find your truth, your story and your invisible self. He warns that the only one who has access to that space is you and your God. He reminds us that the personal brand is the promise to the world and asserts that we cannot promise to the world that which is not ours.
Prem Shamdasani, academic director and professor of the National University of Singapore, connects the personal branding with the social purpose, which to him has evolved as a key differentiator — identified by research and evidence as what ensures that brand sustains itself and stands out. Hence, in the realm of personal branding, integrating social purpose is essential.
Allow me to share with you the book in its framework in a nutshell.
Framework for meaningful personal branding
A framework is a supporting structure around which something is built. For this book, it is the system of ideas or beliefs that is used to plan or decide something. I have mastered this art of constructing and organizing ideas through acronyms and frameworks, which is the centerpiece of the book.
My personal branding started when I learned to stand up, align and challenge the standard; choose to be a standout; and be recognized as outstanding. Generously shared in the book is the seamless narrative of life applications for the principles in various areas, including life, business and other aspects of our human experience.
The meaningful personal branding follows the following principles: self-mastery, synchronicity, supremacy and prosperity. Self-mastery refers to “stand up” while synchronicity pertains to “standard,” as supremacy means “standout” and prosperity points to “outstanding.”
Stand up for self-mastery to upgrade
The stand-up framework, anchored on self-mastery, presents principles that upgrade a person’s unique being by encouraging the pursuit of individual self-discovery and embracing the willingness to try and fail in the process. It emphasizes the agility to learn from life experiences and circumstances. In this chapter, nurturing values serves as the North Star for the individual, anchoring proactive decisions to change — go, grow and glow intentionally.
We need to seek ourselves to uncover our true potential. It boils down to our ability to accept our individuality and be willing to even step away from paths that are not aligned with who we are. Your life experiences can influence your identity, and vice versa, but only if you permit them to do so. In the course of the journey, we should be open to try and fail, and survive to be able to thrive. Learning to learn is the lifelong learning competency that ensures this as growth is intentional. The values, as the north star, have to be checked. Compassion and gentleness will come to play.
Standard rewards synchronicity
The standard framework ushers readers through the search for understanding societal norms and its defiance. This ironic quest for norms, aimed at defiance, reflects the intention not only to survive but to thrive by being uniquely different, despite the risks of rejection. This journey leads to the creation of a productive network of like-minded individuals, resulting in the reward of synchronicity. In this state, the unique individual is liberated to express their best version of themselves, harmonizing with a world that values freedom and individuality.
Searching the norm is the starting point in uncovering the standards of excellence. But there is a delicate balance between adapting to the norm and defying what the norm prescribes. While the usual route is to fit in, finding the mold doesn’t mean you have to be molded. Beyond the comfort zone is a learning and growth zone, where the sky is not the limit but just the beginning. My son Lambert, an industrial engineer, prescribes — start with your standard, define them, set them, live them. Then watch how everything around you rises with standards you set for yourself.
Standout for supremacy and outburst
The Standout principles culminate in an Outburst, a state where a person’s presence becomes undeniable as they shine and transform, excelling toward a self-determined and shared vision. Success requires adaptation and collective navigation, as destiny is designed and claimed meaningfully.
Shining with excellence illuminates the path to success, where the end is the beginning. When self-mastery is achieved and excellence sparks as the light personal branding emerges with the power to change the world. You become the light in the dark tunnel as my nurse daughter Lyza describes it.
In business, the brand is not a trademark, not a mission statement, not a logo, not a slogan, not the product and service. It is the sum of all the parts. In personal branding, a brand is a message that tells people who you are, why you think and why you do what you do. The grand design is intended for others to like you, trust you and value you.
Outstanding outcomes leads to prosperity
The Outstanding principles develop Outcomes, which are ingrained in a person’s personal branding and legacy. Here, the sharpening of purpose aligns with unique stories about individuals who find happiness in the pursuit of joy.
The transformation toward the vision is the essence of being outstanding. But this vision, the ideal future, should resonate with a life purpose which is not focused only on the self. Even success is not achieved alone, as happiness, as may be found within, can be expanded to joy which is when shared with and intended for others. Intentional pursuit of destiny is appreciated if anchored with the positive purpose, sharpened not to be the best but to be better. When prosperity is defined in the perspective of how others become because of you, the mindfulness of being, having and becoming become more directed to benefit the universe and life journey. Hence, the outstanding person one can be.
Simply put, when everyone else is seated, stand up and you will be able to upgrade. When everyone is standing, be the standard, and you will be accorded the reward. Once everyone becomes the standard, strive to be the standout, deserving of an outburst. Finally, when everyone can stand out, aim to be outstanding, where your outcome becomes your ingrained legacy.
Stand up in the universe as the unique complete being that you are, having what it takes to make choices to take chances for change and becoming the outstanding person anchored on meaningful purpose like an eagle which wings ready to soar not only for the self but for others.
I dedicate this book to my wife, Dr. Lyne, and my children and family, managers and partners, and everyone who believes in me. As sure as I am standing here.
“Standing to Outstanding” may be ordered via Shopee: CBRC Dreamer’s Hub, and soon for distribution in major bookstores.
-END-
SOURCE: The Manila Times
Prem Shamdasani, academic director and professor of the National University of Singapore, connects the personal branding with the social purpose, which to him has evolved as a key differentiator — identified by research and evidence as what ensures that brand sustains itself and stands out. Hence, in the realm of personal branding, integrating social purpose is essential.
Allow me to share with you the book in its framework in a nutshell.
Framework for meaningful personal branding
A framework is a supporting structure around which something is built. For this book, it is the system of ideas or beliefs that is used to plan or decide something. I have mastered this art of constructing and organizing ideas through acronyms and frameworks, which is the centerpiece of the book.
My personal branding started when I learned to stand up, align and challenge the standard; choose to be a standout; and be recognized as outstanding. Generously shared in the book is the seamless narrative of life applications for the principles in various areas, including life, business and other aspects of our human experience.
The meaningful personal branding follows the following principles: self-mastery, synchronicity, supremacy and prosperity. Self-mastery refers to “stand up” while synchronicity pertains to “standard,” as supremacy means “standout” and prosperity points to “outstanding.”
Stand up for self-mastery to upgrade
The stand-up framework, anchored on self-mastery, presents principles that upgrade a person’s unique being by encouraging the pursuit of individual self-discovery and embracing the willingness to try and fail in the process. It emphasizes the agility to learn from life experiences and circumstances. In this chapter, nurturing values serves as the North Star for the individual, anchoring proactive decisions to change — go, grow and glow intentionally.
We need to seek ourselves to uncover our true potential. It boils down to our ability to accept our individuality and be willing to even step away from paths that are not aligned with who we are. Your life experiences can influence your identity, and vice versa, but only if you permit them to do so. In the course of the journey, we should be open to try and fail, and survive to be able to thrive. Learning to learn is the lifelong learning competency that ensures this as growth is intentional. The values, as the north star, have to be checked. Compassion and gentleness will come to play.
Standard rewards synchronicity
The standard framework ushers readers through the search for understanding societal norms and its defiance. This ironic quest for norms, aimed at defiance, reflects the intention not only to survive but to thrive by being uniquely different, despite the risks of rejection. This journey leads to the creation of a productive network of like-minded individuals, resulting in the reward of synchronicity. In this state, the unique individual is liberated to express their best version of themselves, harmonizing with a world that values freedom and individuality.
Searching the norm is the starting point in uncovering the standards of excellence. But there is a delicate balance between adapting to the norm and defying what the norm prescribes. While the usual route is to fit in, finding the mold doesn’t mean you have to be molded. Beyond the comfort zone is a learning and growth zone, where the sky is not the limit but just the beginning. My son Lambert, an industrial engineer, prescribes — start with your standard, define them, set them, live them. Then watch how everything around you rises with standards you set for yourself.
Standout for supremacy and outburst
The Standout principles culminate in an Outburst, a state where a person’s presence becomes undeniable as they shine and transform, excelling toward a self-determined and shared vision. Success requires adaptation and collective navigation, as destiny is designed and claimed meaningfully.
Shining with excellence illuminates the path to success, where the end is the beginning. When self-mastery is achieved and excellence sparks as the light personal branding emerges with the power to change the world. You become the light in the dark tunnel as my nurse daughter Lyza describes it.
In business, the brand is not a trademark, not a mission statement, not a logo, not a slogan, not the product and service. It is the sum of all the parts. In personal branding, a brand is a message that tells people who you are, why you think and why you do what you do. The grand design is intended for others to like you, trust you and value you.
Outstanding outcomes leads to prosperity
The Outstanding principles develop Outcomes, which are ingrained in a person’s personal branding and legacy. Here, the sharpening of purpose aligns with unique stories about individuals who find happiness in the pursuit of joy.
The transformation toward the vision is the essence of being outstanding. But this vision, the ideal future, should resonate with a life purpose which is not focused only on the self. Even success is not achieved alone, as happiness, as may be found within, can be expanded to joy which is when shared with and intended for others. Intentional pursuit of destiny is appreciated if anchored with the positive purpose, sharpened not to be the best but to be better. When prosperity is defined in the perspective of how others become because of you, the mindfulness of being, having and becoming become more directed to benefit the universe and life journey. Hence, the outstanding person one can be.
Simply put, when everyone else is seated, stand up and you will be able to upgrade. When everyone is standing, be the standard, and you will be accorded the reward. Once everyone becomes the standard, strive to be the standout, deserving of an outburst. Finally, when everyone can stand out, aim to be outstanding, where your outcome becomes your ingrained legacy.
Stand up in the universe as the unique complete being that you are, having what it takes to make choices to take chances for change and becoming the outstanding person anchored on meaningful purpose like an eagle which wings ready to soar not only for the self but for others.
I dedicate this book to my wife, Dr. Lyne, and my children and family, managers and partners, and everyone who believes in me. As sure as I am standing here.
“Standing to Outstanding” may be ordered via Shopee: CBRC Dreamer’s Hub, and soon for distribution in major bookstores.
-END-
SOURCE: The Manila Times